Given these circumstances, there is clearly a need for a system that allows producers, distributors and everyone involved in the fruit and vegetable industry to collaborate, forging a system that will maintain the steady promotion of exportation. We are dedicated to promoting the Japanese fruit and vegetable market. It is crucial that we communicate the appeal of Japan-grown fruit and vegetables to international markets and continue making improvements to the export system, both domestically and internationally, encouraging growers and distributors to export more. In order to increase exports of Japanese fruit and vegetables, we must solve many of these issues.

Also, countries outside of Japan tend to have different commercial practices, including varying capacities to keep fruit and vegetables fresh or store them long-term. Furthermore, the export business faces a number of challenges: importing countries use different systems to quarantine organic material, and they impose different standards regarding pesticide levels. Accordingly, demand has spiked in the US and throughout Asia, where the median income has been rising dramatically.Ĭurrently, exportation of Japanese fruit and vegetables is conducted by individual growers and distributors, and collaboration between different production locales and brands is still rare. Over the past few years, Japan-grown fruit and vegetables have become recognized for their extremely high standard of quality and safety.

About the Japan Fruit and Vegetables Export Promotion Council

Japanese exporter